--- description: ¿Qué piensan los usuarios de HubSpot Marketing Hub? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de HubSpot Marketing Hub gracias a Capterra Costa Rica. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: HubSpot Marketing Hub - Opiniones, precios y características - Capterra Costa Rica 2026 --- Breadcrumb: [Inicio](/) > [Herramientas de email marketing](/directory/30013/email-marketing/software) > [HubSpot Marketing Hub](/software/171840/hubspot-marketing) # HubSpot Marketing Hub Canonical: https://www.capterra.co.cr/software/171840/hubspot-marketing Página: 1 de 250\ Siguiente: [Página siguiente](https://www.capterra.co.cr/software/171840/hubspot-marketing?page=2) > HubSpot es un sistema de marketing de atracción en Internet que ayuda a las empresas a encontrarse en línea y generar más clientes potenciales. > > Veredicto: 6221 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**. ----- ## Vista rápida ### ¿Quién usa HubSpot Marketing Hub? El software de marketing todo en uno de HubSpot es ideal para las empresas en crecimiento que desean utilizar el marketing de atracción para aumentar el tráfico, convertir clientes potenciales y probar el retorno de la inversión. ## Estadísticas y valoraciones rápidas | Métrica | Calificación | Detalles | | **En general** | **4.5/5** | 6221 Opiniones | | Facilidad de uso | 4.3/5 | Basado en las opiniones generales | | Asistencia al cliente | 4.4/5 | Basado en las opiniones generales | | Relación calidad-precio | 4.2/5 | Basado en las opiniones generales | | Funciones | 4.4/5 | Basado en las opiniones generales | | Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) | ## Sobre el proveedor - **Empresa**: HubSpot - **Ubicación**: Cambridge, EE. UU. - **Constitución**: 2012 ## Contexto comercial - **Precio inicial**: USD 15,00 - **Modelo de precios**: (versión gratuita disponible) (Prueba gratis) - **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000, 5 001-10 000, 10 000+ - **Despliegue y plataformas**: Cloud, SaaS, Web - **Idiomas admitidos**: alemán, español, francés, inglés, japonés, portugués - **Países disponibles**: Alemania, Australia, Austria, Brasil, Bélgica, Canadá, China, Dinamarca, España, Estados Unidos, Filipinas, Finlandia, Francia, India, Irlanda, Japón, Malasia, México, Noruega, Nueva Zelanda y 6 más ## Funciones - Acciones activadas por evento - Alertas y notificaciones - Análisis de campañas - Análisis de la competencia - Análisis de páginas web - Arrastrar y soltar - Automatización de marketing - Base de datos de contactos - Búsqueda/filtro - CAN-SPAM Compliance - Captura de clientes potenciales - Creación de informes/análisis - Creación y diseño de formularios - Edición en tiempo real - Editor WYSIWYG - Gestión de SEO - Gestión de auditorías - Gestión de campañas - Gestión de clientes potenciales - Gestión de contactos - Gestión de contenidos - Gestión de modelos - Gestión de páginas web - Gestión de suscriptores - Gestión de varias cuentas - Herramientas de colaboración - Herramientas de investigación de palabras clave - Marketing Management - Marketing social - Mobile Optimization - Métricas de rendimiento - Panel de actividades - Panel de comunicaciones - Personalización - Programación de campañas - Páginas de aterrizaje y formularios web - ROI Tracking - Recopilación de datos multicanal - Responsive Web Design - Segmentación de clientes - Segmentación de clientes potenciales - Seguimiento de campañas - Seguimiento de conversión - Seguimiento de la participación - Seguimiento de palabras claves - Seguimiento por correo electrónico - Supervisión de redes sociales - Third-Party Integrations - Varias campañas - Website Hosting … y 20 características más ## Integraciones (en total: 219) - AWeber - Accelo - Act\! - ActiveDEMAND - Acuity Scheduling - AdRoll - Adobe Commerce - Aircall - Alchemer - AllClients - AskNicely - Atomic AI - Attribution - Azuqua - Bedrock Data … y 204 integraciones más ## Opciones de asistencia - E-mail/Help Desk - Preguntas frecuentes/foro - Base de conocimientos - Asistencia telefónica - Asistencia 24/7 - Chat ## Categoría - [Herramientas de email marketing](https://www.capterra.co.cr/directory/30013/email-marketing/software) ## Categorías relacionadas - [Herramientas de email marketing](https://www.capterra.co.cr/directory/30013/email-marketing/software) - [Herramientas de marketing en redes sociales](https://www.capterra.co.cr/directory/30781/social-media-marketing/software) - [Software para crear landing pages](https://www.capterra.co.cr/directory/30844/landing-page/software) - [Plataformas para blogs](https://www.capterra.co.cr/directory/30898/blog/software) - [Herramientas para SEO](https://www.capterra.co.cr/directory/30931/seo/software) ## Alternativas 1. [Brevo](https://www.capterra.co.cr/software/132996/brevo) — 4.6/5 (3411 reviews) 2. [Mailchimp](https://www.capterra.co.cr/software/110228/mailchimp) — 4.5/5 (17576 reviews) 3. [MailerLite](https://www.capterra.co.cr/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [ActiveCampaign](https://www.capterra.co.cr/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Constant Contact](https://www.capterra.co.cr/software/31898/constant-contact) — 4.3/5 (2915 reviews) ## Opiniones ### "Hi spot me ayuda a mantener mis clientes al dia" — 5.0/5 > **Katherine** | *19 de julio de 2024* | Consultoría de gestión | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: Hubspot me ayuda a mantener mis clientes al día, a mantener las cuentas y cuando caducan. > > **Puntos en contra**: A mí me encanta. No he encontrado ninguna desventaja. ----- ### "Excellent tool with many options. Great even in the limited free version." — 5.0/5 > **Daniela** | *16 de diciembre de 2024* | Propiedad inmobiliaria | Valoración de la recomendación: 10.0/10 > > **Puntos a favor**: I love the flexibility it offers in customising some fields, including in the free version. It is a great way to start using and testing it before engaging in a more advanced use. > > **Puntos en contra**: Some parts of the user management are not ideal, meaning that, for example, it is impossible to read a thread of emails. > > Excellent. I use it for contacts and to keep track of emails, and it is a great help. The integration with Gmail makes it very easy to save all the emails, and even to send emails directly from Hubspot. It is really a great help. ----- ### "Intuitive all-in-one marketing automation tool with strong CRM integration" — 4.0/5 > **Kelvin** | *27 de septiembre de 2025* | Organización cívica y social | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The user interface is very intuitive, so even new team members can get up to speed quickly. I find the seamless integration between CRM and marketing functions particularly helpful, as it keeps data consistent and automates processes. Saves a lot of time because I no longer have to jump back and forth between different tools. I love the email tool, super easy and intuitive to use. You can create and send great newsletters supper quickly using drag and drop. > > **Puntos en contra**: In some instances, the contact forms and mailing templates/modules are limited in terms of number of drop downs and various consent footers. > > I create and send customer mailings and mailing lists. Making email management quick and user friendly. The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient. ----- ### "Uniting our e-commerce customer experiences." — 5.0/5 > **Amir** | *4 de marzo de 2026* | Comercio minorista | Valoración de la recomendación: 9.0/10 > > **Puntos a favor**: The convenience of being a complete one-stop shop is simply amazing, and we are able to integrate our email system with our overall retail contacts management database on a single roof. > > **Puntos en contra**: The high onboarding costs and high upgrade costs are not good value to our 50-person company and the customer service usually only directs you to some generic articles rather than a technical support team. > > As an E-Commerce Manager, I would be keen on monitoring the entire customer lifecycle. I do this as it helps me to centralize our marketing efforts and automate our email flows. It is an unquestionable giant, and the financial investment is enormous. ----- ### "Shocking Experience With HubSpot Sales Support" — 1.0/5 > **Daniel Gabriel** | *29 de enero de 2026* | Comercio minorista | Valoración de la recomendación: 2.0/10 > > **Puntos a favor**: It is very difficult to make a decision because the features are constantly changing. Creating confusion and instability, while customers are consistently pressured to upgrade and pay more. > > **Puntos en contra**: Functions are added and removed without consistency, and you are repeatedly pushed to pay more. On top of that, users are repeatedly pushed to pay more just to retain functionality they previously had. > > On January 29, 2026 (Romania time), I contacted HubSpot’s Sales support to discuss an issue related to my plan. What followed was an unacceptable chain of unprofessional, disrespectful, and frankly shocking interactions that no customer should ever experience. The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated. The second agent was openly disrespectful. In the background, I could clearly hear motorbikes and dogs. At one point, he put me on hold to answer his personal phone. After that, he simply stopped responding while I was still on the line, forcing me to end the call myself. I called again and reached another agent who laughed at me. She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and ultimately told me she would end the call solely because I asked to speak with a manager in order to report the experience I had just endured. I called one final time. The last agent told me to “search on Google” for whatever I needed, said she would not provide any information because she works in sales, and then abruptly disconnected the call. This is, without exaggeration, the worst experience I have ever had with any company or call center. The behavior displayed by multiple HubSpot representatives is unacceptable, unprofessional, and damaging. I will be filing an international complaint regarding this incident. I have been a HubSpot customer since 2021. I recently upgraded to a paid plan, and this is the level of treatment I received. I strongly advise others to carefully consider which CRM they choose, as they may be subjected to the same experience. These calls should be reviewed in full to clearly expose what actually took place during each interaction. ----- Página: 1 de 250\ Siguiente: [Página siguiente](https://www.capterra.co.cr/software/171840/hubspot-marketing?page=2) ## Enlaces - [Ver en Capterra](https://www.capterra.co.cr/software/171840/hubspot-marketing) ## Esta página se encuentra disponible en los siguientes idiomas | Local | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Datos estructurados